-The new project will be carried out through a new many years of partnership contract from 2023-24 season
Electronic Arts (EA) and football entertainment Laliga announced today that they have signed a many years of partnerships that allow both companies to provide new experiences to football fans around the world.
From the 2023/24 season, the many years of partnership between EA Sports FC and Laliga has completely re-land Laliga with EA Sports, including the title name of all Laliga competitions, all logos, graphics, fonts and other visual elements. It includes a common promise to intergrage, broadcast highlights and new project support for the public.
This new partnership includes the first and second divisions of Laliga (Spanish professional soccer competition), Laliga Promis (League Youth Tournament) and ELALIGA.
David Jackson, the brand vice president of EA Sports FC, said, EA Sports FC is doing its best to provide the most realistic and immersive experience in global football. Innovative new partnerships with Laliga will further enhance these goals and solidify the position of the two organizations at the center of soccer culture.
He also added, The visible range and scale of this partnership will create an exciting opportunity to provide amazing experiences to fans through innovation, interactive entertainment and new projects for the public.
Laliga’s CEO of Javier Tevas said, EA sports represent the cutting edge of interactive football experience, while Laliga is at the forefront of the actual football game through face-to-face, broadcasting and digital fan experience. We have been a strategic partner with EA for many years, and this expanded partnership is a promise to provide the next level of innovation for the fusion of the virtual world and the real world and the next level for all football fans.
For many years, fans have been able to experience authenticity in the match with their favorite Laliga teams, players and stadiums within the EA Sports Ecosystem.
Through this partnership, EA Sports and Laliga will intensify cooperation by providing fans with the advantages of the advantages of technology, gameplay, and actual soccer highlights in addition to the name authority partnership.
Laliga and EA Sports are also dedicated to plans for the general public to grow the game, including improving accessibility, facility upgrades and fans truly immersed in the football world.
This partnership with EA Sports will truly change the way you enjoy soccer around the world, said Oscar Mayo, managing director of Laliga. I have succeeded in communicating with my fans.
Nick Uldica, SVP and general manager of EA Sports FC, said, We are very pleased to be able to connect to fans’ favorite clubs, players, and laliga competitions in cooperation with the world leader of football fandom. Laliga is our EA Sports FC Contributing to the portfolio will have a tremendous impact on the entire technology and game development improvement as well as visual aspects, which will make the boundary between the real world and the virtual world of the football.
For more information on the partnership, it will be shared in the future with information about the EA Sports FC title, which will be provided in the summer of 2023.